{"id":1294,"date":"2021-11-25T05:17:00","date_gmt":"2021-11-24T22:17:00","guid":{"rendered":"https:\/\/senadi.id\/?p=1294"},"modified":"2022-06-22T12:25:11","modified_gmt":"2022-06-22T05:25:11","slug":"lestari-life-we-cant-waste","status":"publish","type":"post","link":"https:\/\/senadi.id\/en\/2021\/11\/25\/lestari-life-we-cant-waste\/","title":{"rendered":"Lestari (Life We Can&#8217;t Waste)"},"content":{"rendered":"<p>Climate change and global warming are in the world's spotlight; all parties are required to make significant changes for our earth together. However, concern for change also came from various circles; some change their lifestyles by implementing environmentally-friendly values. For example, some get used to reducing motorized vehicles by cycling, walking, or running.<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/mampir.in\/JTZ?page=0\" target=\"_self\">'Journey To Zero'<\/a>, a climate action initiative of the <a href=\"https:\/\/www.katinganproject.com\/\" target=\"_self\">Katingan-Mentaya Project<\/a>, consistently strives to convey this spirit to the broader community. After sports fans who have been the main target segment, this time with <a href=\"https:\/\/www.instagram.com\/puru.piru\/\" target=\"_self\">Purupiru<\/a> and the Senadi Foundation as knowledge partners, this campaign has expanded its communication to related supporting scenes. This is needed to increase the general public's understanding of this global issue, especially among the younger generation as the future inhabitants of our earth. This time, the campaign involved musicians, filmmakers, fashion brands, waste management companies, and activists in environmentally-friendly lifestyles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/lestari-life-we-cant-waste.jpeg\" alt=\"\" class=\"wp-image-1295\" srcset=\"https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/lestari-life-we-cant-waste.jpeg 640w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/lestari-life-we-cant-waste-480x480.jpeg 480w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/lestari-life-we-cant-waste-200x200.jpeg 200w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/lestari-life-we-cant-waste-12x12.jpeg 12w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">This series of campaigns begins with making songs by cooperating with <a href=\"https:\/\/www.instagram.com\/nikitadompas\/\" target=\"_self\">Nikita Dompas<\/a> as music director. Then, collaborating with lyric writers and singers <a href=\"https:\/\/www.instagram.com\/andaperdana\/\" target=\"_self\">Anda Perdana<\/a>, <a href=\"https:\/\/www.instagram.com\/fayerisakotta\/\" target=\"_self\">Faye Risakotta<\/a>, and the rapper <a href=\"https:\/\/www.instagram.com\/heraldgenio\/\" target=\"_self\">Herald Genio<\/a>, the song <a href=\"https:\/\/open.spotify.com\/album\/5Pt87qeWxC9JdIZagxG80r?si=y2GEUZLLRPutjqJDJG4itw\" target=\"_self\">'Lestari (Life We Can't Waste)'<\/a> was created as their expression in addressing this global issue. Using three languages \u200b\u200b(Indonesian, Dayak &amp; English) and the production process is carried out separately; due to the C19 condition policies between Jakarta, Sampit, and Bali, this song reminds us of the local wisdom inherited from our ancestors to live in mutual care with nature. The song can be enjoyed on various favorite digital streaming platforms since November 19, 2021.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lestari (Life We Can&#039;t Waste) - in 360\u00b0 Audio &amp; Video\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/7Zfczb0B30I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"translation-block\">The next stage is the production of the music video directed by <a href=\"https:\/\/www.instagram.com\/upieguava\/\">UpieGuava<\/a>. With many ideas related to this global issue, this music video utilizes 360\u00b0 video &amp; audio technology to convey an edutainment package in enjoying the song entertainment aspect, as well as information sharing channel. While displaying many related facts and data, the video production is also supported by passionate same concern collaborators, such as <a href=\"https:\/\/rekosistem.com\/\">Rekosistem<\/a> waste management, <a href=\"https:\/\/pableliving.com\/\">Pable<\/a> circular fabric processor, and also displaying sustainable fashion brands products, such as <a href=\"https:\/\/www.thebluesville.com\/\">Bluesville<\/a>, <a href=\"https:\/\/ensemble-thelabel.com\/\">Ensemble<\/a>, and <a href=\"https:\/\/pijakbumi.com\/\">PijakBumi<\/a>. The video was shot in Jakarta, Bogor, and Central Kalimantan and featured non-emissions transportation practitioner <a href=\"https:\/\/www.instagram.com\/misshotrodqueen\/\">Ade Putri<\/a>. Enjoy the full <a href=\"https:\/\/youtu.be\/7Zfczb0B30I\">Lestari (Life We Can't Waste) 360\u00b0 Audio Video<\/a> experience using VR glass on the <a href=\"https:\/\/www.youtube.com\/c\/JourneytoZero0\">YouTube channel 'Your Journey To Zero.'<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001-1024x1024.jpg\" alt=\"\" class=\"wp-image-1300\" srcset=\"https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001-1024x1024.jpg 1024w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001-480x480.jpg 480w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001-200x200.jpg 200w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001-768x768.jpg 768w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001-1536x1536.jpg 1536w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001-12x12.jpg 12w, https:\/\/senadi.id\/wp-content\/uploads\/2022\/01\/Lestari-LAUNCH.001.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">This video clip was launched at a press conference and virtual talk show on November 23, 2021. The launching session was awaited by the invited journalists and the campaign collaborators to enjoy the full 360 experience for the first time. This video's launching agenda is followed by a series of promotions, such as news coverage, <a href=\"https:\/\/www.youtube.com\/watch?v=XpOLbFSiHUw&amp;t=2s\">\u2018Behind The Scene\u2019<\/a> video, and other digital activities on the <a href=\"https:\/\/www.instagram.com\/yourjourneytozero\/\">Your Journey To Zero Instagram<\/a> account until the end of December 2021.<\/p>\n\n\n\n<p>\u201c<em>Itah mahaga alam, alam mahaga itah.<\/em>\u201d (Dayak Ngaju)<br>\u201cWe nurture nature, nature nurtures us.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Perubahan iklim dan pemanasan global menjadi sorotan dunia, seluruh pihak dituntut untuk melakukan perubahan nyata untuk bumi kita bersama. Dorongan kepedulian untuk melakukan perubahan pun datang dari berbagai kalangan; ada yang dengan merubah gaya hidupnya dengan menerapkan nilai-nilai ramah lingkungan, ada pula yang membiasakan mengurangi penggunaan kendaraan bermotor dengan bersepeda, berjalan kaki, atau berlari. &#8216;Journey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lestari (Life We Can&#039;t Waste) - Yayasan SENADI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senadi.id\/en\/2021\/11\/25\/lestari-life-we-cant-waste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lestari (Life We Can&#039;t Waste) - Yayasan SENADI\" \/>\n<meta property=\"og:description\" content=\"Perubahan iklim dan pemanasan global menjadi sorotan dunia, seluruh pihak dituntut untuk melakukan perubahan nyata untuk bumi kita bersama. 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