Jakarta, Gatra.com - Purupiru Public Relations Consultant won the 2022 PR INDONESIA AWARDS (PRIA) award. Purupiru received the Bronze award for the Digital PR program entitled LESTARI (Life We Can't Waste).
"Purupiru is very proud that the LESTARI (Life We Can't Waste) campaign has received appreciation at PRIA 2022. We hope that many will be inspired and moved to collaborate to prevent global warming," said Director of Purupiru, Manda Zulkarnain, in a written statement Tuesday (29/3).
This Digital PR program also conveys the dangers of global warming and invites the younger generation to immediately collaborate to prevent it. The campaign is delivered through songs and music videos, supported by the collaboration of musicians, film workers, waste management start-ups, and young Indonesian fashion makers. "This award is our motivation to continue to produce communication programs that have a broad impact on stakeholders," said Manda.
The PRIA 2022 is a public relations communication program competition held by PR Indonesia. Carrying the big theme "Collaboration for National Awakening." PRIA 2022 also presents a series of conferences and workshops on PR and CSR, culminating in the awards night.
This year, PRIA was attended by 149 agencies, government agencies, and private corporations, which sent 782 entries. This award comprises various subcategories ranging from Owned Media, Digital Channels, PR Programs, CSR Programs, Crisis Handling, Public Relations Governance Manuals, PR Department, Brand Visual Identity, to Annual Reports.
"PRIA is a proofing ground, as well as a learning ecosystem, and appreciation stage for PR individuals, whose shown superior performance bringing their respective institutions to a higher level," said Founder & CEO of PR INDONESIA, Asmono Wikan. He continued that this shows the PR function is very strategic and should be at a respectable level.