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Tentang Senadi
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Kami Senadi

Yayasan SENADI (singkatan dari SEMESTA NUSANTARA ADIDAYA) adalah organisasi nirlaba yang berfokus pada pendidikan dan kebudayaan di Indonesia. Kekuatan terbesar Indonesia terletak pada keragaman budayanya, yang merupakan perwujudan penuh rasa syukur manusia kepada Tuhan yang telah melimpahkan kekayaan alam dengan segala keragaman kehidupannya. Oleh karena itu, saling ketergantungan antara keragaman budaya dan kekayaan alam harus dibina agar terus tumbuh secara harmonis dan lestari untuk kepentingan masyarakat yang tinggal di dalamnya. Pandangan ini menjadi landasan filosofis Yayasan SENADI yang membantu mempersiapkan era dan peradaban baru. Oleh karena itu, SENADI berpendapat pendidikan sangat erat kaitannya dengan budaya dan jalan utama untuk memanusiakan manusia.

Yayasan Senadi believes that education based on culture is essential to achieve their mission. The Senadi Foundation wants to participate in developing humanistic and cultural intellectual character by organizing contemporary media production education. They believe that to realize a grown and cultured Indonesia, Indonesian society needs to have a good understanding and mastery of media insights and treasures. Furthermore, in today's era, the development of digital media has led to exponential changes in social and cultural aspects that bring various unexpected impacts. On the other hand, easy access to digital media technology has become part of people's daily lives, especially for the younger generation.

The Senadi Foundation aims to prepare for a new era and civilization by promoting education based on culture and media production. They strive to develop humanistic and cultural intellectual character and believe that education is closely related to culture, just as planting a flower garden is more than just growing beautiful flowers. Senadi aims to equip Indonesian society, especially the younger generation, with a good understanding and mastery of media insights and treasures by organizing contemporary media production education. They aim to take advantage of the various possibilities that cultural production offers to shape Indonesia's future world and culture.

SENADI vision is:
"Cultivating new cultural practices to advance Indonesian culture in the global arena, and playing an active role in the sustainability of the order of world civilization."

SENADI mission is:
"Encouraging the formation of various alternative cultural practices for young people that are critical, creative, innovative, independent and open; and actively involved in shaping the spirit of the archipelago, human values and the development of democracy."

SENADI purpose is:
Creating an innovative and adaptive young generation in the field of media production with humanities insight, to meet ideological, social, political, economic and cultural needs; to improve the quality of life of the people, and advance Indonesian culture for world civilization."

Wijayakusuma flower (Epiphyllum Oxypetalum) is a tropical flower that blooms at night with a fragrant aroma. In the ancient Javanese language, Wijaya means "victory," and Kusuma means "flower." At the time of the Majapahit kingdom, the Wijayakusuma flower was considered the flower of kings and queens. The kings and queens of Majapahit were obliged to plant this flower from their own crops. They believe that this flower has great magical power and brings blessings. They also believe that anyone who manages to see this blooming flower directly will get the glory and be happy to see the process of his life.

The Wijayakusuma flower, which was chosen as the logo of the Senadi Foundation, represents Senadi to be able to give glory and glory, health, and hope to the Archipelago, with all its diversity and flexibility. Senadi believes that the diversity or diversity of the Archipelago is the only blessing from God Almighty that must be grateful for and fostered. Flexibility is the hallmark of Nusantara people who always strive for harmony and togetherness in all things.

Image from www.planterandforester.com

Maesa Samola

Chairman of the Board of Trustees

Yuka D. Narendra

Member of the Board of Trustees

Bagjo Indrijanto

Advisor & Supervisor

Maudhy Setiawan

Chairperson

Irto Rachman

Executive Director

Alexandra Bastedo

Communication Director & Secretary

Risman Sjarif

Treasurer

Felencia Hutabarat

Program Director

Koko Wijanarko

Finance

Maesa Samola

Chairman of the Board of Trustees

After studying architecture in Trisakti University, in 2001 Maesa Samola went straight to work at a radio station as one of the researchers in the library. Later on, he was appointed as the head of general affairs department. The radio station, 68H, is a NGO managed radio station in Jakarta, concerned in the democracy and freedom of information.

In 2004 Maesa decided to move on from NGO based business, to a big media company, Jawa Pos, a daily newspaper, the biggest newspaper network in Indonesia. First he went to BBC London, to have a course about TV (technical and production aspect). After the course, he resigned and moved to Surabaya to work at JTV. JTV is a local TV station in Surabaya, East Java, a subsidiary of Jawa Pos.

In 2017 Maesa became one of the board of directors of Jawa Pos. Maesa now is the CEO of JTV, JawaposTV and also JPM. JPM is the holding company of TV station under Jawa Pos group, which consists a network of more than 30 TV stations in Indonesia.

Yuka D. Narendra

Member of the Board of Trustees

This Metalhead, a big fan of Rush, Voivod and Slayer, was born in Jakarta, September 15, 1972. Since graduating from S1 in 2000 from the Department of Visual Communication Design, Pelita Harapan University, Yuka immediately entered the world of education as a lecturer at his alma mater. Yuka has always been interested in studying popular culture since college. After obtaining his master's degree in Cultural Studies at the Faculty of Cultural Sciences, University of Indonesia, in 2006, he returned to teaching at his alma mater and several other private universities.

Since then he has been active in writing and presenting his research in various national and international scientific forums. In 2018, Yuka released his research book on Metalhead Indonesia's 1980s generation. His book is entitled “Heavy Metal Parents: Construction of Indonesian Metalhead Cultural Identity in the 1980s.” Often this book is misinterpreted as a psychology textbook on parenting.

In his spare time, Yuka spends time in his small recording studio, where he has produced more than 20 recorded albums of various genres of music, ranging from Metal, Grunge, Avant-Garde Jazz, Pop, and Folk. Together with his wife and daughter, Yuka often hunts for authentic Chinese food because he likes to eat well.

Bagjo Indrijanto

Advisor & Supervisor

Graduates of the Faculty of Law of the University of Indonesia were primarily involved in companies, from graduation until 1998, in various fields, including establishing the first private national television, Rajawali Citra Televisi Indonesia (RCTI).

Active in the banking world from 1991 to 1997 as Corporate Secretary of Bank Utama and Bank Istismarat Indonesia. When the bank was permanently closed by the Indonesian Bank Restructuring Agency (BPPN), he was appointed as the settlement team member in 1998, at the same time as the fall of the New Order government. Apart from professional work, he also worked with the NGO communities to fight for the worship rights of indigenous peoples and God Almighty believers from 1990 to 2016.

Currently, he mainly writes about Javanese ancestors' teachings and practices of Javanese meditation.

Maudhy Setiawan

Chairperson

This holistic creative enthusiast has managed industrial wastewater treatment facilities in Bandung, being the bassist of indie bands, joined the United Nations as a researcher at the United Nations Institute Training and Research (UNITAR) Geneva-Switzerland, became creative director in several Jakarta’s marketing agencies, and lecturing design and advertising at few universities.

Driven by his fresh-hunger mind, the Trisakti University's Bachelor of Arts of Industrial Product Design professional experience span from Above-The-Line and Below-The-Line marketing communications industry, including event organizing and Meeting-Incentive- Conference-Exhibition arrangement, to branding management, as well as public relations strategies.

Making peace with this New Normal phenomenon by embracing the local Old Wisdom philosophy, Maudhy now enjoys delivering creative business operations consultancy services for selected rising star startup companies from home, while crafting tailored experiential projects, and designing his private collection t-shirts.

Irto Rachman

Executive Director

After graduating with a Bachelor of Engineering from the Department of Civil Engineering, Bandung Institute of Technology (ITB), Irto started his career in Information Technology. For more than 20 years, Irto has actively served as an IT professional in various companies, from national to multinational, across multiple business fields, and from construction to retail.

Widely known as a lover and active practitioner of various sports, Irto is an art connoisseur concerned about education.

The friendship and the other side of him ultimately led him to join the SENADI Foundation in November 2022 as Executive Director. Even so, Irto still acts as the Director of the IT company he previously founded.

Alexandra Bastedo

Communication Director & Secretary

Alexandra Bastedo has over 25 years of experience in the planning, strategic, creative and management of mid to large scale branding programs in Indonesia and global.

Alexandra holds a Bachelor of Fine Arts degree from Academy of Art University, San Francisco and worked at Landor Associates San Francisco, New York, Hong Kong, Singapore and Jakarta offices (16 years) and Interbrand Singapore and Jakarta offices (4 years). She was responsible for the client management that involved strategic and creative as well as business operation in US, Asia and Indonesia market

In 2019, Alex started her own brand consultation service.

Risman Sjarif

Treasurer

Born in Tokyo, Japan, on May 18, 1964, Risman is a figure who has wandered around in the business world. Starting from his work in the chemical fertilizer raw material industry, Risman once lived in Bali and ran a tourism business by opening a hotel. Apart from business, Risman has a great interest in the culture and traditions of the archipelago, especially Javanese culture and traditions.

His move to Bali around 1993-1994 to run his tourism business was what opened Risman’s eyes. It was there that Risman finally decided to seriously study the culture, traditions and spirituality of the Nusantara archipelago, and continues to practice this until today. This decision is certainly unique because Risman actually comes from a Minang cultural background. However, as he often said, "That's how Indonesians should be, our cultural background should not limit us from embracing any form of culture, as long as it aims to enrich the cultural treasures of the archipelago."

Felencia Hutabarat

Program Director

Felencia Hutabarat is the cofounder of JogjaFestivals and the Managing Director of ke:kini ruang bersama (www.kekini.org), a space created to support the social, arts, and culture movement in Indonesia. For the past 15 years, she has been working on research, cultural policies, and advocacy efforts and their intertwining relations with the creative economy and creative cities. She partook in the advocacy for ratification of UNESCO Convention 2015 and the writing of the National MidTerm Development Plan for the Film Sector for 2014-2019 under the Indonesian Ministry of Tourism and Creative Economy.

She has worked as a Program Officer for Arts and Culture for Hivos Regional Office Southeast Asia (2006-2011) and led the country analysis research on the Indonesian cultural sector for the Danish Centre for Culture and Development. Since 2010, she has focused her work on the Cultural and Creative Economy. She worked as a Creative Economy Consultant for the British Council (2013-2018) where she liaises and designs programs to implement the Memorandum of Understanding between the UK government and the Indonesian government to support the Creative Economy in Indonesia.

She also cofounds the Indonesian Creative Cities Network (www.iccn.or.id), the Indonesian Coworking Space Association (www.coworking.id), where she currently serves as the Secretary-General; Peretas, an organization focus on creating a support system for women working in the arts. She is a member of the Indonesian Coalition for the Arts (www.koalisiseni.or.id).

Her most recent projects are writing the narrative of Jakarta Old Town commissioned by the Jakarta Government, and Performance Appraisal: a Policy Implementation Analysis of Creative Cities Index, commissioned by the Indonesian Ministry of Tourism and Creative Economy.

Koko Wijanarko

Finance

Completing his study of Accounting Economics at Atma Jaya Catholic University Jakarta in 2007, Koko Wijanarko worked as a junior auditor at a Public Accountant Office HS&R Polaris International before deciding to take a Master in Management at PPM Management Jakarta in 2009, specializing in financial management. After earning his Masters in Management, Koko worked for several years at Kompas Gramedia Group as a Tax Supervisor. Koko is placed in one of the Kompas Gramedia Group business units, which operates in the property sector and real estate, with several properties, including the Allianz Tower Kuningan Jakarta building, the Bali Nusa Dua Convention Center (BNDCC) and the Indonesia Convention and Exhibition (ICE) Serpong building. The various jobs he handles are often related to tax refunds, both VAT and VAT Corporate Income Tax.

In 2014 Koko moved to work at a BUMN subsidiary, namely a subsidiary of PT. PLN (Persero) Named PT. Haleyora Power in Bandung outsourced services for electricity network maintenance throughout Indonesia as a Tax Assistant Manager. Currently, Koko works as a Tax Manager at Korindo Group Jakarta, a foreign investment company (PMA) from South Korea, which operates in various fields, such as crude palm oil (CPO), plantation, trading, shipping, freight forwarding, property, manufacturing, mining, and so on.

Apart from working in a company, the world of education has also attracted Koko's interest in getting involved; where since 2021, Koko has also been listed as a permanent lecturer at Bina Nusantara University (BINUS), Jakarta. Armed with his master's academic degree and experience, Koko is trusted to teach 4 courses at BINUS: Taxation, Advance Taxation, Corporate Taxation, and Tax Management & Strategy.

Roni Patar Situmorang

Treasurer

Roni Patar Situmorang is an auditor, financial consultant and accountant who has various financial management experiences in various industrial sectors. Starting from banking, financial industry, plantations, fashion to the food/culinary industry, he has taken it seriously. In the food/culinary industry, Patar, as he is usually called, he has managed the finances for 9 restaurant units at once for a long period of time. In addition, Patar also has experience in financial auditing for the non-profit/non-commercial sector, when he worked for an educational foundation in Jakarta.

Now, after decades of working in the financial world in the commercial sector, this graduate of the financial management postgraduate program at Gadjah Mada University has decided to enter the field of education by becoming a lecturer at a leading private university in Jakarta.

In mid-2021, Patar joined the Senadi team, and strengthened the Senadi team with his expertise in financial management.

Danang H. Prabowo

Supervisor

Danang is a professional with more than 30 years of experience. He graduated from the architecture department at Parahyangan University, Bandung. As an architect, Danang always attaches the importance of visual aesthetic aspects to his designs. Danang realizes that in architecture, socio-cultural aspects are important things that absolutely must be considered.

Apart from being a professional architect, Danang is also an academic in the field of architecture with high teaching experience at several private universities in Jakarta and Tangerang.

Currently, Danang is completing his doctoral studies in the field of residential studies at Parahyangan University, Bandung.